About ARP

I started working with computers and building websites in the 1990s, long before today’s visual website builders existed. Over the years, I worked with different operating systems, programming languages and content management systems, building websites mainly for my own projects and businesses. That experience taught me a lot about usability, design, flexibility, and the difference between software that simply has many features and software that is actually pleasant to use. ARP grew from that experience and from a practical restaurant project. While looking at the tools available to restaurants, I saw the same trade-offs repeatedly: some systems were functional but visually generic, some focused on marketing but offered little flexibility, and many treated multilingual customers as an afterthought. I wanted to build something different — a platform where a restaurant can start with the menu, brand and systems it already has and turn them into one consistent digital experience. Several parts of ARP are also personal to me. Having lived in different countries, I know how important it is to be able to understand information in a language you are comfortable using. And because I have spent years paying close attention to food because of intolerances, I also understand how valuable clear dietary, allergen and nutrition information can be. Guests should be able to understand a menu quickly, filter what does not work for them, and make a decision with more confidence. At the same time, I believe restaurant technology should not look purely technical. I am also an artist and designer, and to me a restaurant is an aesthetic experience. Its website, menu, photography, typography and colors should make the food and the brand feel appealing. Good functionality and good design should support each other rather than compete. That is what I am building with ARP.top: a practical, multilingual and visually thoughtful platform that I would want to use myself when creating restaurant websites. Restaurants can use ARP on their own, or I can help with onboarding, menu migration, branding, ordering, reservations and other setup. The goal is simple: help each restaurant create a stronger digital experience without losing what makes that restaurant its own.